GolfOkay Knowledge Vault
Strategy: Automate → Scale Direct → Profit Fast
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Strategy Documents
- investor_pitch - Main strategic framework (for investor presentation)
- strategic_assessment - Detailed assessment & execution framework
- gtm_strategy - Full go-to-market strategy
- gtm_brief - Internal execution brief
Core Concepts
- unit_economics - Revenue model & profitability math
- technology_stack - Hybrid integration approach
- performance_milestones - Quarterly targets & profit share triggers
Market Context
- market_opportunity - 700K tourists, ฿100K/trip, fragmented distribution
- competitive_landscape - Weak incumbents & exploitable gaps
- digital_infrastructure - PromptPay, aggregators, payment rails
Execution
- 90_day_plan - Weeks 1-13 detailed execution
- team_structure - Equity, compensation, governance
- operational_slas - Quote/confirmation targets, CSAT benchmarks
Operations
- manual_desk - How human staff handle non-API bookings
- e_vouchers - Digital booking confirmations
- aggregator_apis - Third-party inventory access
- promptpay - Thailand payment infrastructure
Key Terms
See glossary for full definitions, or explore individual concept pages:
Revenue & Economics:
- commission_model - How golf booking revenue works
- transport_attach_rate - Ancillary revenue from transport
- unit_economics - Per-package margin breakdown
Technology:
- hybrid_integration - API + manual desk approach
- aggregator_apis - Golfsavers, GolfThai instant inventory
- e_vouchers - QR-coded booking confirmations
- promptpay - Low-fee Thai payment system
Operations:
- manual_desk - Phone/LINE booking workflow
- tat_license - Tourism operator license (active)
- sla - Service level agreements (<24hr quotes, <48hr confirmations)
- csat - Customer satisfaction targets (≥4.6/5)
Market:
- distribution_reality - 60-70% via agents, 50-55% courses manual-only
- competitive_gaps - No unified platform, no price transparency, no AI automation
Questions Needing Research
Current traction (validate with Tan):
- Actual monthly package volume & revenue
- Customer acquisition channels working now
- Confirmed vs prospective aggregator/course partnerships
- GolfOkay.co metrics (traffic, conversion, bookings)
Missing context:
- How does Tan currently operate? (baseline to automate)
- Which specific courses are API-ready vs manual?
- CAC (customer acquisition cost) estimates
- Pricing strategy beyond “15% commission standard”
- Course relationship templates (what rates, terms, exclusivity?)
- Revenue share models for partnerships
Risk scenarios:
- What if aggregators raise fees?
- What if courses integrate APIs faster than expected?
- What if PromptPay fees increase?
- What if TAT regulations change?
Document Status
Complete:
- Strategy documents (investor pitch, assessment, GTM)
- Unit economics & profitability math
- Capital structure & team compensation
- 90-day execution plan
In Progress:
- Glossary (10 terms defined, needs customer personas, workflows)
- Obsidian vault conversion (structure created, cross-linking next)
Not Started:
- Customer personas (expat, tourist, corporate, local Thai)
- Competitor deep-dives (why each is vulnerable)
- Technology decision rationale (why aggregators, why PromptPay)
- Workflow diagrams (customer journey, booking flow states)
- Partnership templates (course relationships, revenue models)
The Path to Profitability
20 packages in 90 days = $15-17K revenue 75 packages by Month 9 = path to profitability clear
Not building: SaaS for competitors Building: Automation to scale Tan’s direct package sales